MultiChoice has announced plans to discontinue Showmax following a strategic review, citing the need to strengthen its broader digital offering and ensure long-term sustainability in a fiercely competitive streaming market.
The company assured subscribers that services will continue uninterrupted for now, with no immediate action required, while promising clear communication and a smooth transition ahead of the eventual shutdown.
The available statement reads, ” We’re writing to inform you of an important update regarding Showmax.
Following a comprehensive review, the Showmax Board has taken the decision to discontinue the Showmax service in the near future.
This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.
Importantly, at the moment there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time.
We understand that this news may raise questions. Showmax subscribers are a priority for us, and we are working on plans to ensure clear communication and a smooth transition when the time comes. We will share further details well in advance, including timelines and any future steps, should they be required.
Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers.
Thank you for your continued support.
Kind Regards,
MultiChoice Team